I can't sleep! I have so many ideas running through my mind right now. There are so many questions and roadblocks that need to be dealt with before running a business... it's pretty intense.
Since I am bootstrapping this business I have to figure out just how to get started. Here are the options:
1. Open a brewpub
Pros
-I could focus on producing fewer batches and less quantity since I would only be supporting the brewpub. From there I could ramp up beer production and start distributing it outside of the brewpub
-Customers would come to the brewpub for the food, but mainly for the crazy good beers we offer. It would create automatic brand recognition
Cons
-I'm assuming it would cost a bit more to open a restaurant AND a brewery--probably a considerable amount more.
-This would mean that I definitely have to have a location to brew other than my garage which means I would have to rent out a building
-If I'm not bottling the beer and distributing it to Kroger then the only sales I have are from the bar--I would have to ramp up production so people could go buy a 6 pack the next day after coming to the bp.
-I'd be running two businesses--crap!
2. Nano-brewery
Pros
-I could, hypothetically (regulations?), run this from my garage--I could probably even do this part time in the beginning.
-I could begin really small and just gradually build the business up.
Cons
-How do people find out about me? I would have to really start selling to folks, bc no one is going to have heard of me before!
3. Co-op with a restaurant owner
Pros
-Form a partnership with an established business or one that needs a boost.
-This could work with the nano-brewery... once I get up and running I could find this person and we could transform his restaurant into a brewpub.
Cons
-It could be a tricky alliance to find/maintain
4. Start by growing and selling hops
5. Open up a beer store
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Reference material:
http://www.picobrewery.com/index.html
Great resource! Recipes; how-to: brwe, grow hops, etc; FAQ's
Hop Books
http://www.northernbrewer.com/brewing/review/product/list/id/1891/category/333/
http://www.amazon.com/gp/search/ref=sr_nr_n_0?rh=n%3A283155%2Ck%3Ahops%2Cn%3A%211000%2Cn%3A6&bbn=1000&keywords=hops&ie=UTF8&qid=1316026394&rnid=1000
http://www.beersmith.com/blog/2008/04/10/growing-hops-in-the-garden-how-to-grow-beer-hops/
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